Pengembang SouthCity: Tren Properti Tangsel Punya Dinamika Unik
In Depok, for example. When the Depok Q3 2020 price index as a whole decreased by 2.61% on an annual basis, the sub-districts that were passed close to the new toll road actually experienced an increase such as Cimanggis (9%), Limo (4%) and Cinere (3%). Meanwhile, Cinangka Urban Village in Sawangan District, Depok, has increased by up to 35%.
Not only Depok, a number of sub-districts in South Tangerang around the Cinere-Serpong toll road also experienced price increases. Such as Pondok Cabe (6%), Serpong (12%), and Pamulang (19%). It is shown that South Tangerang has indeed recorded positive growth due to increased supply and prices for landed housing types. RIPMI-H Tangerang Selatan is at 114 in the third quarter of 2020, an increase of 2% (QoQ).
The 2% increase in the property price index trend in South Tangerang was derived from the increase in the index number in Q3 2020 which was at 114. Previously, in Q2 2020 the property price index in South Tangerang was at the index number 111.9.
On an annual basis, the property price index in South Tangerang in Q3 2020 was at 114, or an increase of 3% when compared to the price index in Q3 2019 which was only 110.7. So what makes the South Tangerang property market so worthy of being reckoned with?
Southcity Associate Director, Stevie Faverius Jaya shared his views on this matter. According to him, South Tangerang is an attractive location because it is able to accommodate the middle class in achieving their dream house. Besides, it also has a regional layout that is almost not much different from South Jakarta.
“The position is just south of Jakarta, even attached. So that the rate of the property market here can be said to continue to fluctuate in the coming years. South Tangerang offers advantages for property seekers who cannot reach housing in South Jakarta, especially in the area of residential areas, “he said.
As a comparison, a landed house in South Jakarta, which is directly adjacent to the South Tangerang area, can reach a price difference of between Rp. 200 million to Rp. 350 million. The price is almost equal but there is a difference in the area of land and the building being offered. This is of course a consideration for people who have limits on home loans.
A salary of IDR 7 million can buy an apartment.
Interestingly, the face of South Tangerang since five years ago has also been increasingly dominated by vertical housing. Although the distribution map is not evenly distributed, the options are increasingly varied with competitive selling prices.
One of them is an apartment made by SouthCity, namely The Parc. Stevie said the sale of The Parc’s first tower was completed in the first quarter of last year. Meanwhile, the current sales focus includes the second tower of The Parc, which has been launched since June 2020, Fortunia Residences phase II, and commercial shophouses.
“We market the Studio-type units in Spring tower for Rp. 400 million, an increase of Rp. 100 million compared to the same type in tower one. In tower two, the number of units is also higher than tower one, which is 445 units. The effect of the Covid-19 pandemic is that sales in tower two are running relatively slowly, ”Stevie admitted.
According to the apartment price offered by The Parc, the value is quite reasonable for the middle class with a salary of IDR 7 million. This apartment also promises a residential concept that can accommodate the needs of millennials with a co-living style. “We offer various ways to pay low according to the target market. For the studio unit, the installments per day only cost a cup of coffee, which is only Rp. 99 thousand, “he added.
The Parc Apartment is planned to consist of three 13-floor towers with a total of 1,701 units. The progress of building the first tower itself is currently under construction for the basement. It is estimated that the first quarter of next year has reached the topping off target, and will enter the handover process in December 2022. Not long ago, The Parc also successfully won the award for ‘Best Affordable Condo Development’ from the Indonesia Property Award 2020.
“Apart from marketing The Parc Spring tower, we are also targeting the remaining 10 shop houses to be sold out this year. The shop price ranges from Rp. 4.5 billion to Rp. 6.5 billion. Meanwhile, residential sites in Fortunia Residences are marketed starting from IDR 1.4 billion for houses with a building area of 70–80 square meters, ”he said.
With recent infrastructure developments in Tangerang Selatan area, The Parc can be reached by public transportation such as the Lebak Bulus MRT stop, RoyalTrans on the Pondok Cabe-Tanah Abang, SouthCity-Kuningan route and SouthCity-Lebak Bulus (the stop is in front of Fortunia Residences).
“Hopefully, the idea of the MRT will extend to Pondok Cabe quickly. Apart from the ease of doing activities with public transportation, The Parc also has access to several toll roads such as the Desari Toll which can be reached via the Brigif toll gate. Soon, residents will have more choices, including the Cinere-Serpong toll road which is directly connected to Soetta Airport. Then there is the Cijago Toll Road, which can be accessed from the Limo toll gate, “closed Stevie.