The idea of Adidas is to transport the history, the experience and the authenticity of the brand, as well as the individual stories behind the products. The store concept is a continuation of this idea. Similar to the brand and its products, the store has an authentic story to tell. The store design is based on the straight arrangement of an archetypal marketplace where people like to spend time browsing.
The interior setting is reminiscent of a marketplace. The unique mix between a shopping venue and a local market makes the store concept really entertaining and attractive for the consumers.