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News 05/10/2023

First in Indonesia, SouthCity Launches the Design Your Home, Your Way Concept for Millennials

SOUTH TANGERANG – The Design Your Home, Your Way concept is a special feature offered by the developer of the 57 hectare SouthCity superblock for the new housing cluster within Fortunia Residences under the name Fortunia Cove. This feature allows consumers, especially millennials, to choose all the interior design features of their home – from choosing the color of the floor to the bathroom walls.

Director of SouthCity, Peony Tang, said that his party understands the unique trends and lifestyles of millennials. It is not surprising that the previous cluster, namely Fortunia Residence 2, sold well on the market. “By understanding current trends, we offer the Custom Homes concept, which provides the option of choosing the color of the floor to the type of kitchen countertop and is equipped with smart homes features. “Corner type units also get an additional Attic which is very suitable for the millennial lifestyle,” he said.

An attic room is the use of the attic under the roof of a house to become an additional room as a work or play space for children. Because it uses the space under the roof, only houses with high roofs can be made into attic rooms.

According to Peony, apart from the unique Design Your Home, Your Way feature offered by Fortunia Cove, other advantages are the very strategic facilities and transportation access. According to him, “Currently, property consumers are looking for three things, namely strategic location, affordable prices, and a green and beautiful environment. “In terms of accessibility, with the operation of the Cinere-Jagorawi (Cijago) toll road via the Limo toll gate, SouthCity to Soekarno-Hatta Airport only takes 15 minutes.”

Apart from that, there is also access to the Depok-Antasari toll road, the Cinere-Serpong toll road, and various transportation facilities such as TransJakarta, MRT Lebak Bulus, and Commuter Line. This will certainly increase the selling value and attractiveness of SouthCity for investors and consumers.

In terms of facilities, Peony added, in this residence, there are also facilities available in the Fortunia area, starting from parks and green spaces, jogging track, swimming pool, outdoor gym and close to the culinary center.

Marketed with prices starting from IDR 1.4 billion, this cluster has an area of 12,604m2 with a total of 92 units. Fortunia Cove is offered in several types to suit market needs, starting from a building area of 72-97m2 and a land area of 60-134m2.

Sales & Marketing General Manager of SouthCity, Alberto Sutejo added, Fortunia Cove will be launched in early October 2023. Due to the limited number of units, Fortunia Cove will be marketed with an Order Number (NUP) or Priority Pass system with Regular or VIP Pass options, where VIP Pass buyers get top priority in choosing their dream home unit.

Alberto is very optimistic that Fortunia Cove is the most appropriate residential choice for young families who live and do activities in Jabodetabek. According to him, the strategic location, ease and choice of transportation capital, complete facilities, and future development at SouthCity will provide added value for buyers.

“Fortunia Cove is an ideal residence because the residents (end users) will also enjoy the investment value of their residence, the price of which will continue to rise.”

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